Sigma Exhibits New Product Lineup, Sponsors PBS’s View Finders Season Four Premiere at Imaging USA 2026

Nashville, TN – Imaging USA Booth #414 – Sigma America will exhibit at Imaging USA 2026, taking place at the Gaylord Opryland Resort and Convention Center in Nashville, TN from Sunday, January 11 – Tuesday, January 13, 2026.

Sigma’s exhibit invites attendees to discover the company’s full range of products including the ultra-sleek Sigma BF camera, an expansive lineup of Art, Sports and Contemporary lenses, and Sigma’s latest cinema lenses, including the recently-released AF Cine 28-45mm T2 FF.

In addition, the first episode of View Finders Season 4 will be premiering at Imaging USA 2026. Attendees are welcome to join Chris Greer and Paul Daniel, the hosts of the acclaimed PBS show, to learn more about the world of landscape photography. View Finders Season 4 follows the photographic journeys of Greer and Daniel as they take their adventures beyond the continental United States to photograph scenic locales such as Iceland and Necker Island with Sir Richard Branson.

Sigma is the exclusive lens sponsor for the upcoming season, and all still photos and video footage captured by the co-hosts along with their camera operator, Nathan Burnett, was captured with Sigma Art, Sports and Contemporary lenses*.

*with the exception of drone footage

View Finders: Iceland Part One, will be premiering Sunday, Jan. 11 at 2:30pm CST, with an encore to follow on Monday, Jan. 12 at 4:00pm CST. Both showings will take place in the PhotoVision Theater (Ryman Exhibit Hall Foyer, Level 0). Additionally, co-hosts Greer and Daniel will be speaking on their experience creating the show during their presentation entitled: Locations, Composition, and the Art of Editing on Monday, Jan. 12 at 8:00am CST (Delta Ballroom B, Level 2).

Further opportunities to meet the View Finders team and go hands-on with the full line of Sigma lenses and cameras – including the gear used for filming the upcoming season – will be available at Booth 414 during Imaging USA 2026 conference hours.

Throughout the conference, Sigma team members will be on hand to help attendees learn more about Sigma lenses available for major camera systems and to answer any questions. In addition, visitors are welcome to drop off their Sigma gear anytime during the show for a free clean and check, courtesy of the Sigma service team.

Attendees are encouraged to join the Sigma team for a number of additional events and presentations. For portrait photographers, Sigma Ambassador Meg Loeks will be hosting a pre-conference class entitled Light, Color and the Art of Narrative on Saturday, Jan. 10 starting at 10:00am CST.

For gearheads who want an inside look at a flagship product, a full teardown of an Aizu Prime cine lens will take place at the Sigma booth with the team from Lensrentals on Monday, Jan. 12 starting at 1:00pm CST.

For more information about Sigma at Imaging USA and to arrange interviews with the View Finders team, please contact Michael Dioguardi at [email protected].