SIGMA Launches “It Just Clicks” Campaign to Kick Off 2024 Holiday Season

SIGMA America is kicking off the 2024 holiday season with the “It Just Clicks” campaign promoting the growing number of leading camera systems compatible with SIGMA lenses. The campaign is designed to raise consumer awareness of the depth and breadth of lenses available for popular camera platforms, both natively and via various mount adapters.

SIGMA to exhibit at IBC 2024

SIGMA Corporation (CEO: Kazuto Yamaki) is pleased to announce that it is exhibiting at IBC 2024, a professional imaging equipment exhibition in Amsterdam, the Netherlands, which opens on 13 September. This year, under the theme of “Rediscovery”, the SIGMA booth will include a range of features that will enable visitors to rediscover the creative potential of the acclaimed SIGMA CINE LENS series. The show runs September 13-16, 2024 at Amsterdam RAI, Amsterdam, The Netherlands. Visit SIGMA at Hall 12 – 12.D55.

SIGMA Launches Interchangeable Lenses for Canon RF Mount System

SIGMA Corporation (CEO: Kazuto Yamaki) is pleased to announce the upcoming launch of interchangeable lenses for Canon RF Mount system. This addition allows users to enjoy high performance, and high quality SIGMA lenses in native mount on their Canon RF Mount system.

SIGMA Announces Additional Special Donation to Médecins Sans Frontières’ Emergency Team Fund

SIGMA announces an immediate special donation of 10,000,000 JPY to the Médecins Sans Frontières (MSF) Emergency Team Fund. The donation, made through MSF Japan, will directly support the specialized MSF Emergency Team, which operates worldwide to provide emergency assistance in situations where lives are immediately threatened due to conflicts or natural disasters,

SIGMA Ambassador Jim Koepnick Among Honorees at International Photographic Council Awards

Six professional photographers were honored by the International Photographic Council, including SIGMA Ambassador Jim Koepnick.

Southern University’s World-Famous “Human Jukebox” Marching Band Partners with SIGMA to Elevate Video Production Quality

Southern University’s esteemed Human Jukebox Marching Band has entered into an exciting and exclusive partnership with SIGMA Corporation of America, a leading camera and lens manufacturer for both photography and cinema applications, to enhance the quality of their video production when chronicling and producing their prestigious performances.  This is the third academic year that SIGMA has sponsored the Human Jukebox.

SIGMA America Announces Results of its 4th Annual “Focused On The Fight” Charitable Giving Campaign Supporting Local Community Education

SIGMA America announced today the results of its 4th Annual “Focused on the Fight” Charitable Giving Campaign. The initiative kicked off the new academic school year with a $50,000 contribution to schools selected by participating SIGMA dealers through DonorsChoose. 

SIGMA America Introduces New Website Redesigned for Streamlined Browsing Experience on Any Platform

SIGMA America is pleased to announce the debut of its new website. Rebuilt from the ground up, www.sigmaphoto.com is optimized for an informative, enjoyable, and visually compelling experience on screens of all sizes, from phones to studio monitors.