Ronkonkoma, NY – April 4, 2022 – SIGMA Corporation of America, a leading camera and lens manufacturer for both photography and cinema applications, is pleased to announce the 3rd Annual Focused on the Fight Charitable Giving campaign. As in the two years prior, SIGMA, whose focus for the fundraiser is a humanitarian one, is partnering with their dealers to help people suffering hardships of any kind. From April 1 through June 30, 2022, 5% of all sales at participating retail partners will be donated to three charitable organizations, including Save the Children – Ukraine, and World Central Kitchen, each of which is providing immediate humanitarian relief to Ukraine.
The first two Focused on the Fight campaigns have raised over $193,000 for charitable organizations across the United States in partnership with twenty-four participating retail partners, and this year, the campaign continues its mission to help provide aid to the communities that need it most right now.
Mark Amir-Hamzeh, president of SIGMA America states, “Photography, by its creative nature, promotes awareness, compassion, and empathy; it is at the heart of all we do. And I strongly believe that SIGMA America’s picture must match our words. As the US subsidiary of a global company, and as fellow human beings, supporting these humanitarian charities that are providing relief to the Ukrainian people at this time of extreme suffering is a concrete way for us to demonstrate that our community’s commitment to compassion knows no boundaries.”
Participating dealers include:
B&C Camera
B&H Photo Video
Bedford Camera & Video
Camera Concepts & Telescope Solutions
Camera Mall
Glazer’s Camera
Houston Camera Exchange
Hunt’s Photo & Video
Kenmore Camera
Murphy’s Camera
National Camera Exchange
OC Camera
Pictureline
Phototec
Pro Photo Supply
Roberts Camera
Samy’s Camera
Service Photo
The Camera Company
Woodward Camera
Individual dealer contributions are capped at $20,000 and total donation amount is capped at $150,000. All funds will be split equally between the three charity organizations.
For the most up to date information on participating dealers and benefiting charities, please visit:
https://www.sigmaphoto.com/focused-on-the-fight
#FocusedOnTheFight
For more information, please contact:
Jack Howard / SIGMA Corporation of America / sigma.pr@sigmaphoto.com