SIGMA America is kicking off the 2024 holiday season with the “It Just Clicks” campaign promoting the growing number of leading camera systems compatible with SIGMA lenses. The campaign is designed to raise consumer awareness of the depth and breadth of lenses available for popular camera platforms, both natively and via various mount adapters.
Corporate
SIGMA “fp Day” Celebrates Five Years of Full-Frame Freedom
IGMA Corporation of America is celebrating five years of full-frame freedom with SIGMA fp Day on October 25, the 5th anniversary of its fp full-frame camera, the world’s smallest and lightest mirrorless digital camera with a full-frame image sensor.*
SIGMA to exhibit at IBC 2024
SIGMA Corporation (CEO: Kazuto Yamaki) is pleased to announce that it is exhibiting at IBC 2024, a professional imaging equipment exhibition in Amsterdam, the Netherlands, which opens on 13 September. This year, under the theme of “Rediscovery”, the SIGMA booth will include a range of features that will enable visitors to rediscover the creative potential of the acclaimed SIGMA CINE LENS series. The show runs September 13-16, 2024 at Amsterdam RAI, Amsterdam, The Netherlands. Visit SIGMA at Hall 12 – 12.D55.
SIGMA Cine Lenses Chosen as Benchmark for Giant Screen Cinema Association’s Camera Assessment Test
SIGMA is proud to announce that its SIGMA 65mm T1.5 FF Cine Prime was selected as the benchmark cine lens for the Giant Screen Cinema Association’s (GSCA) Camera Assessment Test (CAT). Results of the CAT were unveiled today during the Filmmakers Symposium portion of the GSCA Film Expo, held March 11-13 at the AMC Citywalk IMAX Theater & Universal City Hilton.
SIGMA America Announces First-Ever “Holiday Mirrorless Lens Giveaway”
SIGMA Corporation of America, a leading camera and lens manufacturer for both photography and cinema applications, today announced its first-ever “Holiday Mirrorless Lens Giveaway” which offers the chance to win SIGMA lens packages in the month of December for four mirrorless interchangeable lens camera systems.
SIGMA Announces Additional Special Donation to Médecins Sans Frontières’ Emergency Team Fund
SIGMA announces an immediate special donation of 10,000,000 JPY to the Médecins Sans Frontières (MSF) Emergency Team Fund. The donation, made through MSF Japan, will directly support the specialized MSF Emergency Team, which operates worldwide to provide emergency assistance in situations where lives are immediately threatened due to conflicts or natural disasters,
SIGMA America Announces Black Friday Deals for the Photographer On Your Gift List
With special holiday season pricing on 14 gift-worthy lenses starting today and running through Dec. 10, 2023, including several lenses which have not been discounted previously this calendar year, there is something perfect for every style of photographer and videographer.
SIGMA Ambassador Jim Koepnick Among Honorees at International Photographic Council Awards
Six professional photographers were honored by the International Photographic Council, including SIGMA Ambassador Jim Koepnick.
Southern University’s World-Famous “Human Jukebox” Marching Band Partners with SIGMA to Elevate Video Production Quality
Southern University’s esteemed Human Jukebox Marching Band has entered into an exciting and exclusive partnership with SIGMA Corporation of America, a leading camera and lens manufacturer for both photography and cinema applications, to enhance the quality of their video production when chronicling and producing their prestigious performances. This is the third academic year that SIGMA has sponsored the Human Jukebox.
SIGMA America Announces Results of its 4th Annual “Focused On The Fight” Charitable Giving Campaign Supporting Local Community Education
SIGMA America announced today the results of its 4th Annual “Focused on the Fight” Charitable Giving Campaign. The initiative kicked off the new academic school year with a $50,000 contribution to schools selected by participating SIGMA dealers through DonorsChoose.