Sigma showcases first ‘Our Pros, Your Photos’ video critique on 50th anniversary site
New York Native chosen for photography portfolio review with Sigma Pro Lindsay Adler
Ronkonkoma, NY, July 29, 2011 – Professional photographers – watch out! An up-and-coming photographer has been discovered, and she’s on the path toward success.
Kaitlyn Betz of Owego, NY, was the first photographer to win a personal portfolio critique session with one of Sigma Corporation of America’s four US-based Sigma Pros. The camera and lens manufacturer kicked off its “Our Pros, Your Photos” program as part of its 50th anniversary celebration, which also features monthly product giveaways, videos about the company and its products, advice from Sigma Pros, links to social media channels, and photo-sharing and tagging via Flickr.
“I absolutely enjoyed it, I learned a lot about how to re-edit and retouch, and posing and lighting. I will definitely take Lindsay’s advice into consideration with every picture that I will be taking in the future,” said Betz.
Betz submitted a five-shot mini portfolio when the program kicked off in late June, and was subsequently chosen based on her quality of work and interesting subject matter for critiquing and teaching. She has since had the opportunity to submit 10 more images and have the entire portfolio critiqued by professional fashion photographer and Sigma Pro Lindsay Adler. Adler provided useful advice on techniques such as lighting, saturation, posing, and lens and aperture selection. Interested parties can hear highlights of their conversation in the first of a series of “Our Pros, Your Photos” videos on the Sigma 50th anniversary web page.
The remaining three critiques videos will be posted on the anniversary web page between August and October. The program is just one way that Sigma Corporation of America interacts with the photo community, showing their dedication to not only producing high-quality cameras and lenses, but also to supporting photographers to explore the possibilities in their photography.
“Having the opportunity to speak with a professional and get individualized feedback is important to a photographer’s professional development,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “We were thrilled with the first critique and we look forward to watching Kaitlyn’s career blossom over the next few years.”
The remaining Sigma Pros who will be participating in future critiques include portrait photographer Kevin Ames, wildlife photographer Robert O’Toole and landscape photographer Dave FitzSimmons.
Follow the “Our Pros, Your Photos” critique program at www.sigma50th.com and be sure to check out the page’s monthly product giveaways, videos about the company and its products, advice from Sigma Pros, links to social media channels, and photo-sharing and tagging via Flickr. For information about Sigma Corporation of America or to view Sigma products, visit http://www.sigmaphoto.com/. For more information about Lindsay Adler, visit www.lindsayadlerphotography.com.
About Sigma Corporation
For 50 years, Sigma Corporation’s expertise and innovation has driven the company’s core philosophy of “knowledge, plus experience, plus imagination,”with anemphasis on producing high-quality, high-performance photographic technology at moderate prices. This family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 50 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. For information, please visit http://www.sigmaphoto.com/
