Los Angeles, CA — 10/22/20 – Sigma announced today that the fp camera is a Best New Camera Technology winner and the FF Classic Prime Line is a Best Camera Support winner in the 2020 NAB Show Product of the Year Awards. The awards recognize the most significant and promising new products and technologies being showcased for the first time. New this year, winners comprise exhibiting companies from the 2020 NAB Show and the 2020 NAB Show New York.
The Sigma fp is the world’s smallest full-frame mirrorless digital camera, capable of professional quality photography and cinematography and is designed to be completely modular; accessories from Sigma and third party manufacturers allow creatives to build out the camera as much or as little as is needed for their shooting scenario. It is equipped with a 24.6 megapixel Bayer full-frame sensor for professional quality photo and video capture. Capable of full-fledged video production, it supports 12-bit CinemaDNG external recording for RAW video data and 4K UHD/24fps recording for modern filmmaking workflows. Its near infinite scalability makes it suitable for projects of varying size and cost from indie documentarians to multi-million dollar Hollywood films to YouTubers.
The FF High Speed Prime Line has been offering the highest resolving power in its class, that is compatible with 8K shooting with large format sensors, while achieving outstanding compact design. Based on this product line, the FF Classic Prime Line incorporates more non-coated optical elements to achieve unrivaled expression. It retains the high resolution capability that Sigma is well known for, and offers a unique combination of low contrast and artistic flare/ghost in the image. As with all other lenses from the FF High Speed Prime Line, it creates beautiful bokeh effects to improve creativity. The unparalleled vintage look creates enigmatic and boisterous images, the build of the body is uncompromising and long-lasting, and with Sigma all across the world, these lenses are accessible to all who wish to create something truly unique.
NAB Show Product of the Year Award Winners are selected by a panel of industry experts in 19 categories and were announced on Tuesday, October 20, in the NAB Show New York digital experience. Watch the video here.
“Nominees like Sigma reflect the spirit of the NAB Show community by advancing and changing the landscape through dynamic innovation,” said NAB Executive Vice President of Conventions and Business Operations Chris Brown. “The 2020 NAB Show Product of the Year Awards highlight the best of what’s new and they have quickly become the premier launchpad for breakthroughs at the intersection of media, entertainment and technology.”
“For NAB to recognize both the Sigma fp and the FF Classic Prime line as Products of the Year is a tremendous honor for our company.” says Sigma America President Mark Amirhamzeh “Through the lens of dedication and passion, we strive to innovate, create, and inspire the world of photographers and cinematographers alike.”
About Sigma Corporation
Craftsmanship. Precision. Dedication. Since 1961, Sigma has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan.
In 2012, the company introduced Sigma Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Leica, Nikon, Olympus, Panasonic, Sony and Sigma, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the Sigma Cine lens lineup was launched, further cementing Sigma as an innovator in imaging engineering. Embodying the core optical DNA that has defined the Sigma benchmark of excellence, Sigma cine lenses meet the needs of advanced 6k and 8k cinema production.
Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, Sigma continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp full-frame mirrorless digital camera, announced in July 2019. The introduction of the fp along with the availability of 20 award-winning Sigma Global Vision lenses in native L-Mount format demonstrates Sigma’s continued commitment to the creative community through expanded product offerings. With the fp and these lenses, even more shooters can now leverage Sigma’s renowned optical formula to achieve their creative vision with ease.
The 2020 NAB Show Product of the Year Award Winners and Video:
https://nabshow.com/ny2020/sessions/2nd-annual-nab-show-product-of-the-year-awards/
About NAB Show New York
Produced by the National Association of Broadcasters, the 2020 NAB Show New York is a 10-day online event showcasing advances in next-generation technology and featuring conferences, workshops and exhibits focused on television, film, online video, live events, advertising, corporate A/V, production and post. The interactive digital event takes place October 19 – 29, 2020. More information is available at NABShowNY.com.
About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.